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GUESS Metal Aviator Men's Sunglasses $18 + Free Shipping. Great price and yes these are genuine. How do these sites sell reak brand name for so cheap? In general all of these sites that sell luxury goods for cheaper than retail are sites that sell Gray Market goods - meaning they buy it from overseas and import to USA. In the USA there are restrictions by companies on how low you can sell their products for. With Gray Market goods there are no restrictions that is why they are able to sell them for way cheaper. It is the same exact product.