Fire TV Cube 4K Ultra HD Hands Free Streaming Media Player With Alexa $89.99 (Reg $119) - Amazon Prime Members Only. This is a preorder price and will be released on 6/21. If you don't order now at the lower price then you will have to pay $119 after it is released. Fire TV Cube is the first hands-free streaming media player with Alexa. Control compatible TVs, sound bars, cable and satellite boxes, and A/V receivers with just your voice. Ask Alexa to turn on the TV, dim the lights, and play what you want to watch - search, play, pause, fast forward, and more. Also comes with all the regular capabilities of Amazon Fire TV which includes streaming straight to your TV (basically turns your TV into a smart TV allowing you to watch Amazon Video, Neflix, Hulu, HBO GO etc.. and anything else you are subscribed to)